New Partner Festival: Lollapalooza Berlin

April 2, 2026

©Julius Hatt_BensonBoone_LollaBerlin2025 (1)

We are excited to announce that Lollapalooza Berlin has officially joined the European Talent Exchange network, strengthening our mission to circulate top-tier emerging talent across the continent.

A Berlin Icon with global roots

Since its arrival in 2015, Lollapalooza Berlin has transformed the Olympic Park into a vibrant melting pot of music, lifestyle, and art. As one of Germany’s most significant festivals, it serves as a crucial launchpad where 'tomorrow’s headliners' meet a massive, diverse audience in the heart of Europe.

The mission: discovery & connection

Lollapalooza’s role within the industry is multifaceted. Beyond the world-class line-ups, the festival is dedicated to:

- Fostering innovation: through specialized areas like Fashionpalooza they integrate music with sustainability and trend-setting culture.

- Unifying the scene: Acting as a meeting point for international promoters, agents, and local creative hubs.

- Artist development: Their core focus is to provide a high-visibility platform for newcomers, giving them the Lolla-boost needed to break through internationally.

Fueling the future of live music

The festival’s primary objective aligns perfectly with our network: to keep the fire burning for live music. By providing young artists with professional infrastructure and access to a global stage, they help turn emerging acts into household names.

"The European Talent Exchange Program is one of the best programs within Europe. The value of outstanding new artists is amazing. It is like a field of wild flowers – you can decide which one you like most and watch them grow.“ (Fruzsina Szép, Director)